The brand was born from a love for hemp and out of devotion to the dreamers, the outsiders and the modern-day hobos. The collections are all produced with 100% hemp, their fiber of choice, because it has a very low impact on the environment and has intrinsic special properties such as transpirability, resistance and it is naturally antibacterial

De IONESCU shipping boxes are made of recycled cardboard and their thank you notes are made of recycled paper

De IONESCU is a black-owned business as one of the two shareholders is black

De IONESCU is a small business. There are currently 3 members in the company

De IONESCU's full supply chain is based in Europe: the crops come from Romania, Ukraine and Belarus, and the hemp process from the seeds to the clothes is based in Romania

De IONESCU collections are produced in a small atelier of 15 workers (all adults) that are paid over the average salary in Romania

De IONESCU is a slow fashion brand. They produce maximum of two collections per year. And often, the second collection is composed of previous models with new colors

They offer a wide range of clothes sizes from XS to XXL. Their fashion campaigns are also inclusive: they have models from different backgrounds, races, sizes and genders

Supporting the local artisans and working with responsible manufacturers, De IONESCU apparel are entirely handcrafted by Romanian cloths and hands

De IONESCU makes basic pieces that are timeless. On top of that, just like wine, hemp cloth becomes better with time, because each wash brings only more softness, freshness and youthfulness to it

De IONESCU

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