The London-based label offers products made from sustainable fibres like organic cotton, recycled polyester and sustainable alternatives to conventional viscose

All animals that are a part of Ninety-Percent's value chain must be offered the globally recognised ‘5 Freedoms’: their wool is either ZQ Merino or GOTS certified, ensuring it is mulesing free, treated without chlorination chemicals to avoid negative environmental impact as well

Ninety-Percent designs every garment to withstand the test of time, in terms of design and quality. They don’t believe in short-lived trends and hope that once you have finished with your Ninety Percent garment you’ll pass it on for somebody else to love, too

Ninety Percent is on a mission to create the kind of world they want via the clothes they make. They share 90% of their distributable profits between the people that make their collection happen and five charitable causes that are close to their hearts. When you purchase an item from them, make sure to vote which cause you’d like to support by entering the 10-digit numbered code in the care label of your garment. Simply enter the numbers in the "vote now" page on their site choosing from the following organizations: Big Life, BRAC, Children's Hope, War Child UK, Wild Aid, or "I want to support all causes"

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