They are super innovative and everyone copy them… a bit overpriced I think
The commitment of the brand is undeniable! The efforts that they make in communicating transparently all their activities backing them with scientific fact is amazing. it's a pity though that they are expanding in every single category possible to grow at all costs. Not sure if that has an implication on their commitments.
Would love to see the brand disclose more about the human wellbeing side of their efforts